Mercedes-Benz Fashion Week Tbilisi

The fashion industry is getting serious in Tbilisi, Georgia. When thinking of fashion shows, fashion designers, and events usually people think of New York, Paris, or Milan. However,  as shown by the recently completed 2016/2017 Mercedes-Benz Fashion Week Tbilisi (MBFW), the capital city of Georgia, is emerging into a hub for talented fashion designers and a center for the ever-evolving fashion industry.

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Mercedes-Benz Fashion Week Tbilisi is  “Georgia’s premier fashion event offering an international platform for designers from the region to seamlessly connect with media and buyers”.
The event showcases emerging and veteran designer collections that raise awareness about Georgian fashion and attracts buyers, journalists, bloggers, and fashion industry representatives from around the world. Furthermore, MBFW creates a unique opportunity for local designers to present themselves, develop international connections, and foster relationships with key people throughout the fashion industry.

13901799_1737295426551857_132696039_o“Hopefully, we will become more integrated into the world of fashion and Georgian designers will become more successful and well known. First of all, we need good fashion schools in Georgia and good education.” – Sofia Tchkonia, the founder and creative director of Mercedes-Benz Fashion Week Tbilisi.

Sofia puts great effort and hard work into raising the prestige of the country through fashion, transforming local Georgian ventures into real businesses, and molding the country into one of the most important spots for the fashion industry. International fashion representatives are declaring that now is the moment the country and its designers can break through the boundaries of the fashion world.

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Many are already familiar with Georgian fashion designers Demna Gvasalia, creative director of Balenciaga and a founder of Vetements, and David Koma, artistic director of Mugler. According to international press coverage, MBFW introduced many highly talented designers who have shown great potential to obtain the same notoriety as Gvasalia and Koma. After the second season of Mercedes Benz Fashion week Tbilisi, Forbes wrote: “Executives at Christian Dior that are still looking for a creative director to replace Raf Simons – Georgia is calling.

Short film dedicated to Mercedes-Benz Tbilisi FW ‘16/’17

In a short film dedicated to Mercedes-Benz Tbilisi FW ‘16/’17, Anna Julia Peuckert journalist of 12hrs told the Georgian press that “Fashion is a great ambassador for the country and highlights small destinations to a bigger audience so people can become curious about the country through fashion and it is a great chance for Georgia to get international exposure and promote the skills and creativity that the country has to offer.”

The event garners international attention from notable journals and magazines like: The York Times, Elle Italia, Vanity Fair, Buro 24/7, L’Officiel, Vogue Japan,, I-D Magazine, Dazed and Confused, Nowfashion, Fashion Monitor, Zoe Magazine, Schon Magazine, 12hrs, Forbes, and many others.


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No one could have imagined just a few years ago that fashion would become a significant sources of income for this little-known country, but Mercedes-Benz Fashion Week Tbilisi is changing that. So strut that catwalk Georgia, all eyes are on you!

2017-01-16T23:04:30+00:00 August 5th, 2016|